Music and Arts Festival

I decided to do some research into other Music and Arts festivals that are around at the moment and see how they have tackled branding their event.

I have never heard of this festival before but I can tell straight away it is aimed at a young audience probably between the ages of 18 and 25. The logo is made up of 2 different type faces. The type 'Rox' has a hand drawn freedom to it but has obviously been edited on the computer. I like the simplicity of having a single image as the background, it isn't too fussy and shows exactly what the event is about.

Again I have never heard of this event before but I really like parts of has it's branding has been designed. First off I'm not very keen on the type face it looks a little unprofessional and I think this aspect could have been thought through more. Other than this I like the ideas that have been used. I think the contrasting, block colours work well and I really like the silhouette images in white on the orange background. I think they possibly could have been arranged a little better but I like the concept. There are improvements that I would make but over all I think the idea works well. I can tell from the branding that the festival is similar to the Alight event.

Again not keen on the typeface on this design I think it makes it look unprofessional which is a shame because I like every other aspect of it. It is as if they have simply placed some text from microsoft word on and matched up the colours. I think I am going to have to really think about the typeface I use because as I have found from these two examples a rubbish type can easily ruin a good design.

As a well known festival Glastonbury doesn't really need to sell that its a festival in it's branding, people already know this. This design uses an illustrated landscape. It almost looks as if it has been collaged. I can't make my mind up whether I like this design or not. It is certainly not a bad design but there is something about it I don't really like.

Again a very popular festival. You can immediately tell from looking at the design that it is aimed at a younger audience. I really like this style of illustration but this doesn't seem to flow or fit together quite right. I think it could do with a little rearrangement. Other than that I think the colours and illustrations express the mood and atmosphere of the festival well.